From Colours to Controversy: How Holi is being used to divide India Once a festival of unity and joy, Holi is now marred by political rhetoric and exclusionary calls. While some leaders push for harmony, the ruling establishment fuels division
13, Mar 2025 | CJP Team
Festivals in India have long been moments of unity, transcending barriers of religion, caste, and community. Holi, the festival of colours, has always been a celebration of joy, togetherness, and the breaking down of social divisions. However, in recent years, political rhetoric has sought to distort this spirit, turning moments of harmony into flashpoints of communal tension. The increasing use of festivals to push a divisive agenda has exposed the extent to which India’s secular fabric is under threat.
One of the most poignant representations of Holi’s true spirit came in 2019 when Unilever’s Surf Excel released an advertisement under its ‘Daag Achhe Hain’ campaign. The ad featured a young Hindu girl riding a bicycle through a neighbourhood, allowing herself to be drenched in Holi colours to protect her Muslim friend, who needed to reach the mosque for prayers. The tagline ‘Agar kuch achha karne mein daag lag jaaye, toh daag achhe hain’ (if stains are acquired while doing something good, then stains are good) beautifully encapsulated the essence of Holi—not just as a festival of colour but as a celebration of love and kindness. The parting words of the girl, “Baad me rang padhega!” (I will colour you later!), reinforced a powerful message of unity in diversity.
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Despite its heart-warming message, the advertisement faced backlash from right-wing groups who falsely accused it of promoting ‘love jihad.’ The orchestrated outrage exposed the growing intolerance and the weaponisation of Hindu festivals against minorities. Instead of seeing the advertisement for what it was—a message of inclusivity—it became another excuse to stoke communal tensions.
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Political leaders fuelling divisiveness
This calculated push to divide communities through festivals is now openly endorsed by political figures. BJP leaders have increasingly made inflammatory statements about Holi and Muslim participation in public life. Raghuraj Singh, a BJP leader, went as far as suggesting that Muslim men should wear tarpaulin hijabs if they wished to avoid Holi colours. Uttar Pradesh Chief Minister Yogi Adityanath defended a police officer who told Muslims to stay indoors if they did not wish to be smeared with colours, rather than condemning such open communal bias. His words further reinforced the idea that India’s religious minorities are expected to either assimilate into the dominant narrative or be excluded from public spaces.
In Sambhal, Deputy Superintendent of Police Anuj Kumar Chaudhary suggested that since Holi coincided with Jumma namaz, Muslims should refrain from coming out onto the streets if they did not wish to be coloured. “There are 52 Fridays in a year, but Holi comes only once. Hindus wait for Holi just as Muslims wait for Eid,” he argued, implying that one festival was more important than another. Such statements, rather than ensuring communal harmony, deepen the divide and send a clear message—minorities must conform or be side-lined.
BJP MLA Haribhushan Thakur Bachaul echoed this sentiment, suggesting that Muslims should simply stay indoors if they did not wish to be smeared with colours. His dismissive remarks about the religious practices of Muslims, particularly during Ramadan, reveal an underlying disdain for the coexistence of multiple faiths. His rhetoric was amplified by the Dharam Raksha Sangh, a Hindutva outfit based in Vrindavan, which called for a ban on Muslim participation in Holi celebrations in key pilgrimage towns like Mathura and Barsana, falsely portraying Muslims as a threat to the festival’s sanctity.
Calls for exclusion and hatred
The situation escalated further when Dinesh Sharma, a Hindutva hardliner, penned a letter in his own blood to Yogi Adityanath, urging a ban on Muslim participation in Braj’s Holi celebrations. His letter contained baseless allegations that Muslims ‘spit on sweets’ and ‘adulterate colours,’ playing into dangerous and unfounded stereotypes designed to alienate the community further. He argued that just as restrictions were imposed on Muslim vendors during the Mahakumbh, similar measures should be implemented for Holi to ‘preserve its sanctity.’ These extremist narratives are not only divisive but also seek to erase the long history of shared traditions between Hindus and Muslims in India.
Opposition pushback and the struggle for harmony
Despite the rising tide of communal rhetoric, voices of reason continue to push back. Opposition leaders such as Tejashwi Yadav of the Rashtriya Janata Dal (RJD) condemned BJP leaders for their divisive statements, questioning their authority to dictate who could or could not step out during Holi. “Who is he to say such things? Does this country belong to his father?” Yadav asked, highlighting the audacity with which right-wing politicians seek to control public spaces.
Congress MLA Anand Shankar also slammed BJP leaders, likening them to ancient forces of evil who tried to interfere in religious rituals for their gain. “This country runs on the Constitution, not on their divisive politics,” he asserted. Bihar Minority Affairs Minister Zama Khan assured that no harm would come to any community and that the administration had been instructed to ensure peace during the festival.
Festivals should unite, not divide
India has always thrived on its shared celebrations. Holi, much like Eid, Lohri, Diwali and Christmas, is a time when communities come together to forget differences and embrace one another. Yet, the increasing communalisation of festivals has put this cherished pluralism at risk. The statements by right-wing leaders and organisations reflect a broader attempt to redefine Indian identity along exclusionary lines—wherein minorities are made to feel unwelcome, their traditions dismissed, and their presence in public spaces questioned.
It is imperative to reject this divisive rhetoric and embrace the true spirit of our festivals—where colours do not mark religious boundaries but symbolise the joy of shared existence. The Surf Excel ad, despite the backlash, reminded us of an India where kindness transcends religious divides. That is the India we must strive to protect—one where festivals are moments of unity, not battlegrounds for political agendas.
Related:
Hindutva push for ‘Jhatka’ meat is a Brahminical & anti-Muslim agenda
Surviving Communal Wrath: Women who have defied the silence, demanded accountability from the state
