In Indore’s Sheetla Mata Bazaar, one of Madhya Pradesh’s largest garment markets, fear and uncertainty have gripped hundreds of Muslim workers and traders after a ruling party leader ordered that they be removed from their jobs and shops. The directive came in mid-August from Eklavya Singh Gaud, BJP Indore vice-president and son of sitting MLA Malini Gaud, who instructed traders to dismiss all Muslim salesmen within a month and to ensure that Muslim shop tenants vacate their rented spaces within two months.
According to a Newslaundry investigation, Gaud framed the order as a safeguard against “love jihad,” claiming that Muslim salesmen could use interactions with women customers to form relationships. He gave traders a September 25 deadline. By the eve of the deadline, the impact was visible: more than 50 Muslim employees had already lost their jobs, and at least four Muslim shopkeepers had been forced to vacate their spaces. The market has around 500 shops, with between 100–125 Muslim salesmen and 10–15 Muslim shop renters, many of whom have now been displaced.
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Human Cost: “Jobless just because I am Muslim”
The consequences of the campaign have been devastating for those who built their lives in the market.
- Gabbar Ghori (52), who has worked in the bazaar for four decades, told Newslaundry: “I was only 12 when I started here. Since then, I’ve never left. Both my sons also worked here. Now, all three of us have lost our jobs. We earned ₹50,000–60,000 together, with ₹21,500 going towards our flat’s EMI, ₹3,500 for a bike loan, and ₹5,400 for a personal loan. Suddenly unemployed, we don’t know how to survive. For the past 25 days, I haven’t eaten or slept properly.” His employer, he said, was sympathetic but afraid, asking him to either take leave or work secretly until “things calm down.”
- Mohammad Gulzar (42), another salesman with 30 years in the market, said he earned ₹22,000 a month, with ₹7,000 going towards rent and the rest supporting his two children’s schooling. “Now I am jobless just because I am Muslim. Employers are compelled to remove us under political pressure. Despite being citizens of this country, we are forced to endure this,” he told Newslaundry and later repeated during a protest march covered by the Free Press Journal.
- Rahmat Khan (32, name changed) explained that Muslims have worked in the market for decades. “Suddenly political leaders accuse us of being part of so-called ‘love jihad.’ They are forcing our employers to remove us. The most painful part is that no one—police, politicians, or social workers—is helping. Who will give us jobs now?” he asked in his complaint, cited by Newslaundry.
- Shakir Mohammad, the sole earner for his mother, wife, sister, and two children, told Newslaundry: “Tomorrow is the deadline. Around 50–60 people have already been removed.”
- Mohammad Harun (55), who has run a rented shop in the bazaar for 20 years, told Newslaundry that Gaud’s supporters demanded ID cards of all his eight employees—six Muslims and two Hindus. Days later, his landlord asked him to vacate by September 25. “My owner was kind to me, but he was under pressure. They would have targeted him if he had refused.”
Association’s endorsement of “cleansing”
Rather than resisting, the Sheetla Mata Bazaar Vyapari Association has largely endorsed Gaud’s diktat. In a report by ThePrint, association president Hema Panjwani defended the order, saying: “Muslim salesmen would stand on the road to call in customers and stare at women passing by. Now Aklavya bhaiya has tightened the noose. Nobody should have rented their shops to Muslims in the first place; all of them will have to vacate. Once this succeeds, we will implement it in other markets too.”
Association member Anil Sharma, described as a close aide of Gaud, told ThePrint that Aadhaar details of shop employees are being collected to note their religion. The campaign has been named “bazaar ka shuddhikaran” (purification of the market), with Sharma adding: “The second step would be to investigate each Muslim employee’s involvement in ‘love jihad’ cases.”
Another member, Pappu Maheshwari, confirmed to ThePrint: “Bhaiya has requested us to politely ask retailers to remove Muslim salesmen.”
Police cite “no video evidence”
When Newslaundry asked Indore Police Commissioner Santosh Singh about the issue, he claimed no one had approached him and referred queries to the local DCP. DCP Anand Kaladgi said no FIR could be filed against Gaud because “he has not made any statement openly, and there is no video evidence except what is in the media.” This, despite Muslim workers submitting a written complaint to the commissioner’s office on September 15, explicitly alleging that they were being targeted for political gain.
Two traders told Newslaundry anonymously that no action would be taken since the market lies in the constituency of Gaud’s mother, BJP MLA Malini Gaud.
Protests and political reactions
As the deadline approached, Muslim workers staged silent protests inside the market and later held a march from Bajaj Khana Chowk to Rajwada, reported by the Free Press Journal. Carrying placards, they demanded the right to continue their work without religious discrimination. “We are Hindustani and have been doing business here for decades,” Gulzar told FPJ. “Business should be business, not politics. For 30–35 years we lived peacefully here, and now we are being pushed out just because we are Muslims.”
This communal move was not only protested by Muslims, but also Hindus. Many came out to resist this forceful eviction, like Balwant Singh Rathore (40), a shopkeeper in Indore.
“The harmony between Hindus and Muslims should not be shattered, and they should be given equal opportunities to earn a living,” he said.
Balwant Singh Rathore (40), a shopkeeper in Indore, is opposing the forceful eviction of Muslim shopkeepers and salesmen from the city’s historic Sitla Mata Market.
“The harmony between Hindus and Muslims should not be shattered, and they should be given… pic.twitter.com/FSSiSx0RSQ
— काश/if Kakvi (@KashifKakvi) September 24, 2025
The Congress also intervened, with city chief Chintu Chouksey submitting a memorandum demanding an FIR and warning that Gaud’s statement was an attempt to “disturb communal harmony” in Indore (FPJ Shorts).
Gaud’s controversial record
This is not the first time Eklavya Singh Gaud has found himself in controversy. As Newslaundry noted, he was accused of roughing up a police constable during a temple visit, booked for assaulting Congress workers, and was the complainant in the case that landed comedian Munawar Faruqui in jail for over a month over a joke he reportedly never cracked. According to FPJ, he even warned that the Hind Rakshak Samit would take “direct action” if his directive was ignored.
A chilling precedent
The Sheetla Mata Bazaar episode reflects a broader trend where livelihoods and businesses are targeted through the lens of communal identity. As September 25 arrived, scores of Muslim families were left jobless—not for misconduct or inefficiency, but because of a political ultimatum backed by the local trade association and tolerated by police inaction.
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